The brain does not store facts.

That tends to surprise people.

It also doesn’t record events exactly as they happened.

What the nervous system prioritizes is how it felt in the moment.

Think of the brain not as a security camera, but as a seismograph.

It doesn’t capture what occurred.

It records how strongly the experience shook you.

A familiar example:

You open a video online.

The content itself is irrelevant.

A particular person appears.

Seconds later…

an unpleasant background sound,

hostile comments,

anxiety-laden captions

all arrive at once.

The brain decides almost immediately.

“I can’t explain it, but something about this person feels off.”

No analysis.

No conscious reasoning.

Just a conclusion.

This is not bias in the moral sense.

It is how a nervous system designed for survival operates under load.

For leaders and decision-makers, this matters more than we like to admit.

Because the question is not whether these impressions form, but whether we notice them before they start driving decisions.

If this resonates, pay attention to the moments when a reaction appears before a reason does.

🎧 Listen more:

Podcast: Rewire Lab with Dr.Yoshi

EP 002: Memory Is Wired Together with Emotion

https://youtu.be/QdaN4Jm6j6U